The £700 Buying Decision

This is Gary from FBA Wizard. Today, we’re gonna look at our past purchase. And I thought it might be interesting to share. These phones and the example today is using screenshots of the product that we purchased in April. This is not about the profit. This is more about the techniques we use to make this purchase a profitable one. And maybe something that help you guys out. So, we’re gonna use a graph again today. 


So, let me just share all the graph. So this is the graph as is live today. What I want to share you, is when we made this purchase, it was on the 1st of April which is here. If I just drive this to the 1st of April, so you can see we’re looking at the time. That’s what we could see at the time and I will show you screenshots of that in a second. So, when we first looked at this item, we have the option to buy it from a retailer for £55. If you look at the Amazon price at that time, it was £55. They weren’t in the buy box, they were actually out of stock. So Amazon was sitting in the sidebar which is sometimes, you see, temporarily out of stock and available, three to four weeks.

So we knew, there was a slight window there, with Amazon being out of stock. The buy box price was £99, I think. Something like that. Now, when we look at the graph, we were happy with the sales history, and the sales rank history to Amazon where they come in-stock at this point. So, our dilemma, was the sales rank is at currently at this point which was just short of 7,000. With that two reflection of the price, in other words, was it selling for the buy box price? Or was it down to Amazon’s out of stock price, even though you’d still buy it from Amazon. We weren’t sure. We weren’t sure if it has to do with Amazon’s low price which obviously you can see here, that has a bearing on it.

But at this point, when we were looking at the graph, we weren’t sure moving forward what’s that to do with Amazon or was it to do with the price in the buy box where they are actually selling it. So, we took a screenshot, of the listing, and we used Mac which is control+shift+4. Press that together on the mac, it gives you the crosses where you can select the light parts of the screen that you want. We took a screenshot, let me show you the screenshot that we took. This is it.

So you can see on the to it was take on the 1st of April. So we screenshot it. The graph is similiar to what I showed you if we go back. The graph there will just have to come to the 1st. That was the 3-month graph. So we couldn’t see anymore than that. And on there we can see, that the seller had 4 left in stock and his price was £99. So, with that in mind, we visited it a couple of days later and it sold to.

So that told me categorically that they were selling at that price and the Amazon out of stock price didn’t have a lot of bearing on it. So, with that information, what do we do? We sampled 5 of these products to start with, so we bought out 5 which was probably 5 or 6 days after the first and we sent them in. Now, another thing happened in the mean time, we kept checking back on our screenshot, and we went back to the listing, and two days before, three days before it went rife, the seller had sold out. I met the other sellers on the listing at £115+ packaging postage which was just short of £120. Which I thought, was very interesting could we actually go in at that price, when I went live. However, in the mean time, none was sold. So, we decided to go with our £99.95 price and we sold within two days. And it allowed us to then confidently to go back and purchase more of these units and in total we actually sold 20 of the units for £35+ each which was nearly £700 profit. What did the screenshot tell us? Are they selling? What price are they selling for?

Is Amazon a merchant fulfilled? And the time scale in what they’re selling. Now you could have added this to your basket, in the early days and you just have a basket full of lots and lots of different stuff. Taking screenshots is always a good thing because even if you not actually wanting to make a purchase, it’s very very good for learning. And if we actually bring this up-to-date, and look at three-month, I can actually explain that this point here on the graph when Amazon were out of stock and no point on this graph is actually showing that Amazon were out of stock. Let me explain the reason for that. When we look at areas of space in Amazon, were out of stock, like here. Amazon aren’t even on the listing.

This point here does not share, if you’re looking at this graph now that the £55 of Amazon sat in the sidebar, you could still order it from Amazon. But it would be two to three weeks time before they would go to you.

So, at this point here, it shows that Amazon were actually out of stock where in fact they were. We’re now moving to 110, the price of Amazon in the meantime, went up to 69.99 and it was still out of stock, and went up to 74.99 and they were still out of stock at that point. Even to this point, of £79.99, they were still in the sidebar. And were still out of stock. Something that happens with Amazon, where they’ve actually gone off the graph, and at that point, I will tell you when Amazon did come back into stock, look at the price that came out.

But they actually did have inventory in there, for £99.95, so they’ve obviously, their software, would look at the history of the sales of this listing and what exactly they need to come back in on that price which they did. If you might find that interesting, give us a bit more of an insight into something after the fact that we can go back and look at.

And I hope you enjoyed it. I’ll speak to you soon.